Yahoo Inc. recently unveiled a new search webpage design to ramp up competition with other search engine jargons. The initiative comes as a part of the struggling California based internet pioneer to catch up in the race with Google as well as Bing Search. The company claims that the new design places search results higher on the page and gives faster page loads with a handful under-the-hood performance improvements. "Whether you’re searching for that perfect summer vacation spot or a nearby Ethiopian restaurant, finding what you’re looking for should be fast and easy," as scribed by Laurie Mann, Yahoo Search vice president, in his blog.
The company is struggling to reconstruct itself in the internet search platform which is currently ruled by Google and Microsoft. The new search page also includes a new navigation bar in the top of the page so that users can easily navigate to other Yahoo sites. Yahoo also plans to roll out the navigation bar across its other platforms as well.
The new Yahoo Search rolled out after the company had appointed former Google executive Marissa Meyer as its chief executive last July, under whose able services Google rolled out most of its successful innovations and an array of recognized features, including Google Search. Yahoo also inked a 10 years alliance with Microsoft recently to have Bing Search handle the mining and indexing of vast array of online data, with Yahoo to only customize results for users.
Although Yahoo had a 12% market share as compared to Google’s whopping 66.5% this April, the new changes in its Search webpage will definitely reconcile the lost market for the company for the days to come.
Source : Yahoo Search