Now the question arises, do search engine rankings increase sale?
Undoubtedly, the main motive behind SEO is to generate sale. Research reveals that 90% of the searchers visit sites in the top 10 results. This shows that sale is restricted only to the top 10 ranked websites because visitors’ needs generally get satisfied in those searches. To top it all, the higher the rank in the top 10 sites, the higher the flow of visitors to that site. Various public platforms like social bookmarking can also add to the promotion of the sites and affect one’s sales.
Although the first 10 results attract the bulk of the traffic for a keyword, research shows that 38% and 19% of the searchers also visit page 2 and page 3 respectively. Attracting searchers even in later pages depends entirely on the best usage of title and description in the search result for a definite keyword.
Everyone is using SEO to increase sale which shows that competition is stiff. There are billions of websites floating in the net today. Hence, one should strive hard to bring one’s website to easy public access. And it can materialize only through standing tough competitions. Here only a competitive mind which can gather information about the competitors’ websites and analyze that data and bring about ideas to use to optimize his own site can have an easy route to success. Competitors generally leave potential clues on the source codes of their pages like keyword, links etc. Thorough study of these details enables one to understand the competitors’ strategies, predict their future actions and also realize their weaknesses. Having knowledge about the competitors and incorporating the gathered information with necessary innovations into the websites can fetch the top ratings.
Another query might creep up in one’s mind – Who do websites draw benefits from – visitors or buyers? To answer it, websites benefit both from visitors and buyers. The visitors traffic help the sites to grab the top ratings in search engines as well as increase its Page Rank (will be dealt in the next topic) whereas the buyers too better search engine rating prospects as well as shoot up their sale.