Facebook has never been that better as it is currently. The Harvard start up, now the largest social network in the world, had its IPO back in 2012 and it touched a m-cap of $104 billion, which media pundits referred to as “cultural touchstone”. Facebook has reported now that it’s mobile users has jumped up to 20% more in the US and the United Kingdom. Although, it was a major concern when Facebook reported that it’s users were diminishing from it’s desktop version, the social networking giant repositioned its business to flourish among users in mobile devices.
The strategy has definitely paid off for Facebook, with the company gaining a large customer base as well as its revenue shooting up within first three months of mobile advertising. Mobile advertising accounted 30 percent of the overall revenue for Facebook in the first quarter of the financial year. The social networking giant has stated that it’s user base increased by 22 percent in Britain in June as compared with the previous year and user base also boomed to 18 percent at the United States. Facebook has also been popular in Asia, with users increasing by manifolds. Advertising in mobile has also been a fruitful venture for the California based company.
Facebook is seen as one of the most successful business model for mobile advertising generating millions in revenue, thanks to its huge user base over the world.