Webmasters are often puzzled due to the dismal performance of their websites in SERPs. This is mainly due to the fact that their websites lack the approach which is desired to get them easily tracked by the search engines. In order to generate considerable benefits from a website, it should hence be appealing enough both to the visitors as well as to the search engines. A consummately designed website is always a pleasure to visit and owes the capability to turn potential visitors into customers. At the same time, the website taking care of all the SEO nuances can get higher rankings on the search engines as well.
How to make your website more SEO friendly?
Provide Relevant Meta Tags info: Meta tags influence the search engine rankings to a great extent. It is hence noteworthy to maintain all the Meta tags with the most relevant keywords and phrases. Title tag introduces the site to both the visitors and the search engines. Similarly, Meta description provides a brief explanation of the site’s whereabouts including most appropriate keywords.
Provide Breadcrumbs for proper navigation within the site: Breadcrumbs are the links that connect a particular webpage to its respective category, sub category and so on. Including these navigational links in a proper manner provide all the related pages a fair chance to be ranked higher in the search engines. All the breadcrumbs should contain the most relevant keywords as the anchor text and should be placed above the web page main heading.
Noticeable points for On Page Optimization: Primarily, SEO involves a bunch full of on page optimization techniques. Some of those may include:
- Mention a proper heading for the concerned web page.
- Provide all the images with proper Alt tags, to make them identifiable by the search engines.
- Use any of the proposed keywords to name the image.
- Hyphenate long keywords or phrases in the image Alt tag.
- The anchor text accompanying the links should also contain keywords.
- Avoid keyword stuffing in the web content. A density of2% or less is appreciable.
Link all the inner web pages: For proper navigation of a website, interlinking of all the inner web pages is an advisable practice. This not only ensures smooth sailing for the targeted visitors but also gives all the linked pages a better opportunity to secure topmost search page rankings. A linked site is definitely better than a non-linked one, in the wake of such tremendous benefits it could muster.
Make the URL Structure more SEO friendly: URLs that contain programming codes of PHP or ASP may cause problems for the search engines to track their web pages. Further, it is good to separate URL structure with hyphens to make them more user friendly. URLs could also be rewritten through the .htaccess file. Several blog sites such as WordPress provide the functionality to rewrite the URL structure with just a single click.
XML Sitemap generation: Sitemaps act as a guide for the search engines to track all the inner web pages of your website. A number of XML sitemap generator tools are available online to have a sitemap of your own. Important things to include while creating a site map are:
- Priority tags: Which tell the order of significance of a particular webpage to the leading search engines.
- Change Frequency tags: Which tell the probable frequency of the change of web pages.
A carefully optimized website further enhances its chance of securing top notch rankings in the search engines. High SERPs lead to better conversions as well as most profound returns on your investments. With the out of box on page optimization services of Gabblet, you are sure to achieve high SERPs and as a result, a definite edge over the peers in your online business.