Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often used interchangeably for each other but nothing can be further from the truth. The process of search engine marketing or SEM is different from search engine optimization or SEO.
Whereas SEO is a part of search engine marketing and involves optimizing a website for organic or natural search engine listings, SEM is a broader term which refers to the marketing method a website uses in Internet search engines. This can be done either by improving rank in organic or natural listings, paid or sponsored listings or a combination of these methods. When we delve deeper we get to understand that SEO marketing is actually a part of SEM though many people seem to think vice versa.
Because of the popularity of SEM and SEO, a number of SEO marketing firms have opened up all around the world and India too has quite a few of such firms which deal with SEM in a broader sense and SEO in particular. Some of the firms dealing with search engine marketing in India also provide other related services such as search engine optimization, search engine and directory submission management, paid inclusion and trusted feed programs, pay-per-click, link popularity and reputation development and ROI and performance monitoring and reporting. They provide highly focused SEO and internet marketing business solutions to our clients to help them drive incremental targeted traffic to their website.
Some of the firms providing search engine marketing services in India are the best in the industry and have an impeccable and very successful track record of handling the most successful campaigns in the industry. The best firms in India understand the competition of the clients and create a search engine marketing plan, execute the plan and continuously update the strategy based on the best practices and measureable data. All this leads to increased search engine presence, increased brand awareness and hence increased return on investment for the clients.
Clients can expect customized SEM plans for their needs which lead to effectively marketed and branded content driven websites, with the ability to attract search engine traffic while retaining, and converting, site visitors. With so much to offer, these SEM firms in India are attracting both domestic and international clients too.
Sources: www.gabblet.com – SEO India