Yes ! Now you can predict your much anticipated movies in Google search. Google has opened its doors to the movie loving crowd in predicting the box office performance for any upcoming movies in as much as a staggering four weeks ahead of release dates with high accuracy rate. That’s true.
In a blog post from Andrea Chan, the search engine giant’s principal industry analyst, media and entertainment, Google has come up with a whitepaper – ‘Quantifying Movie Magic with Google Search’, in which it explains a one of its kind business model that makes a case for studios to buy ads on Google, noting that it has become a central source for moviegoers when they decide what to watch thus generating data that can predict the sales of tickets for the movies.
How does Google do it? According to Chen Google can use search volume to predict with remarkable and pin point accuracy about the success of upcoming movies. ‘Four weeks out, Google looks at search volumes for a movie trailer, factors in other information, like franchise status and seasonality, and can predict opening weekend box office revenue with 94 % accuracy’, Chen boasts.
In another development, Google also has come up with algorithms, primarily based on search volumes, that predicts how movies will perform the week following the opening weekend and the accuracy percentage is a whopping 90%. That’s right.
A completely new model of business, Google hasn’t yet announced anything what it intends to do with its predictive formula, but according to sources, the firm plans to lure studios in marketing their upcoming projects in a easier and smarter way. Movie making industry from various parts of the globe are looking forward to use Google search as their futurist guru for success. Clever indeed !
Source : Google Search