Yahoo! Search has taken a step ahead in strengthening its presence in the middle-east by entering into a multi-year search as well as distribution relationship with Perion Network Ltd. , a global consumer internet company based in Tel Aviv. The announcement was made by spokesman from Perion in a news conference recently.
Perion has three main customer brands as Incremail, Smilebox and SweetIM which is widely used by millions of users world wide. The company’s easy-to-use search services will now on be powered by Yahoo’s growing search engine thus helping Yahoo! to grow substantially in the middle east. According to the agreement, customers base of Perion will now on be able to access to Yahoo’s search market place as well as experience Yahoo’s new refined search engine. Commenting on the agreement, Perion’s CEO, Josef Mandelbaum, stated that "Yahoo! is one of the most recognized names in search, and a company with a long history of innovation. Perion is pleased to add Yahoo! as a search provider and hopes that this agreement is the beginning of a long and fruitful relationship. Perion has now partnered with four leading search providers, creating a balanced and diversified strategic base for the Company’s search advertising revenue stream.”
Although the monetary value for the deal has yet not been made public, Yahoo has definitely built up a strong strategy to come up into the game after a huge organizational renovation.
Source: Yahoo News