Google today rolled our a major update to their ranking algorithm. Penguin algorithm is now real time rather than updated in phases as we have seen earlier. Apart from this, Penguin is now more granular. According to Google:
- Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.
- Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.
Manual Actions have not changed with this launch, Webmaster would be getting alerts in Google Webmaster Tools for spammy links or any manual action by Google. However there would be no dedicated notification for Penguin.
Its a good news for websites currently impacted with Penguin as they don’t have to wait for next Penguin Refresh to move out of the ranking penalty.