Seems like competition for advertisement market is stiffing up and it might prove to be dis-advantageous for tech giants like Google which currently dominates the lucrative search advertising segment. Microsoft has announced today that it will add its Bing Ads system to the new version of windows, WIndows 8.1, which is due to launch later this year. The operating system jargon unveiled its next gen Windows 8 earlier last week with the preview edition for the same going live.
Microsoft has incorporated a new feature in its next version of WIndows called Smart Search. The feature will allow users to conduct a search in Windows that will eventually search for information on the web, devices, apps and cloud system. Earlier turning Bing into a software platform rather than just a web search engine has been on the cards. The new software is intended to provide easier ways to find what users searches for without having to make a separate search in web and emails. Microsoft has stated that it will allow advertisers to post their ads not just in the search engine results page but straight forwardly into Windows Smart Search.
David Pann, general manager of Microsoft’s Search Advertising Group, said in an interview “Advertisers don’t have to do additional setup to participate. The Smart Search ads will feature a preview of the websites the ad will send people to, as well as click-to-call info and site links, which are additional links under the main result that direct users deeper into a website to the most likely page they might want”. He also added that the main goal behind this change is to give advertisers access to consumers across a broader variety of their daily activities. It will be quite interesting to see how advertiser utilizes the new system in Windows as well as users.