Search Engine Optimization (SEO) audits provide the most bang for your SEO buck. But, conducting robust and large-scale audits typically takes a significant amount of time and effort. They also often come with a price tag that many small to medium sized businesses can’t afford.
Sometimes a full-blown SEO audit isn’t exactly what a company needs. That’s when lite SEO audits shine.
What is Lite SEO Audit?
For small businesses, there are times websites contain a limited set of pages. For example, some SMB websites only contain 20 or 30 pages. They aren’t using complex CMS packages, or even dynamic pages. They simply need someone knowledgeable to go through the site and tell them the strengths, weaknesses, risks, and opportunities. And they need to understand how to remedy any problems that are encountered during the audit.
Without having to spend weeks analyzing a large-scale website that might have many variables in the mix, a lite audit tackles a small website in a relatively short amount of time. And even though it’s labeled "lite", an experienced SEO might glean important insights that can transform the site at hand, and quickly.
What You Can Get ?
Each website is different, and you will inevitably find different things wrong with each one. But you can find some incredibly important issues that are sometimes very easy to fix (and that’s especially the case with smaller websites).
Since you can find a wide range of issues, I’m not going to list them all here now. Instead, I’m going to list the issues I found during a recent lite audit, which offered many real life examples of issues you may encounter.