Google recently announced that it will start displaying a new section of ‘In-depth articles’ in its search results page. The new section is for users looking for ‘broader’ articles and topics in the world’s most preferred search engine. The same was caught testing online a few months ago although Google never broke the ice then.
The blog was posted as "If you care about censorship, you’ll find a thought-provoking article by Salman Rushdie in The New Yorker, a piece by our very own Eric Schmidt and Jared Cohen in the Guardian, and another great article about Iran. If you’re in the mood for something lighter, search for lego, you’ll find great in-depth articles about many different facets of the topic from gender to engineering to art. For some more examples, check out new search results for population growth, capital punishment and e-waste.” Although interestingly Google admits that the same search section will suffice the needs of only 10 percent of the people searching for something more than just a ‘quick answer’. The feature was launched with a highlighted in-depth article of Google’s boss, Eric Schimdt, on the search engine results page which came down as a criticism to the new tweak from the search engine jargon.
Although content writings will be mostly focused in the new section, it will be interesting to see how Google formulates to showcase articles in its SERP.
Source: Google News