“Sky is not the limit” this phrase perfectly suits on Google as it already dominates the Web with the world’s most awesome and popular search engine and video site, seems perched to get an even deeper stab into Hollywood with a probable bid for contender online video establish Hulu, people well-known with the planning said.
The probable acquirement of Hulu will definitely provide Google a superior position in Hollywood and an prospect to increase more and more conventional programming, which Google might use to attract online spectators to watch for more time.
Having Hulu, which is owned by Walt Disney Co., News Corp. and Comcast Corp.’s NBC Universal, would be able to bring top-rated TV shows like "Glee" and "Modern Family" and the main advertisers that disburse enormous dollars to endorse them.
But apart from this such a purchase possibly would also draw heightened inspection from federal antitrust regulators. The Federal Trade Commission lately announced an antitrust investigation into the Internet search giant’s trade practices.
Technology companies might be eager to give such a heavy price tag to obtain the type of innovative content that draw advertising from main brands, alleged Andy Hargreaves, a Pacific Crest Securities analyst.