Search engines have become a favorable destination for the internet savvy user to find information about everything- whether it is an answer to a particular question, looking for a particular service or even buying stuff online. Internet users rely on the search engines to first find information according to their requirements. Hence it becomes absolutely necessary for web based businesses to have their web page feature in these search engines so as to attract maximum traffic to their web page. But just featuring on the search engines would not help these businesses much as information seekers rarely look beyond the first page of a search engine. 99% of people searching for information just look at the information on the first page of the search engines and hence it becomes necessary to feature among the top ten pages.
Search engines like Bing, Yahoo and Google arrange the web pages according to the ranking of sites which is based on a number of factors. Google in fact uses 70/20/10 rule for ranking pages on its search engine. Thus it becomes absolutely essential to get ranked among the first ten by Google and other search engines to get maximum traffic which would convert to sales and mean more business for the website owners. For this purpose, SEO or search engine optimization method was devised. This method allows websites to be more visible in natural or un-paid search results such as Google, Yahoo and Bing. This is done by optimum use of key words, understanding the process of ranking in search engines, the behavior of competitors and a lot many other details and a well-planned SEO campaign will definitely make the website feature among the top ten rankings in search engines such as Google. SEO campaign can either be undertaken by the business house itself or be outsourced to scores of SEO firms out there who provide their service at affordable rates.
A higher Google ranking would mean more visitors, and more visitors mean more sales, or more advertising revenue. Thus a higher ranking on search engines would bring profits for the business and it would not hurt to spend a few extra amounts in order to have that perfect SEO plan build by a professional, trained and experienced SEO expert. These trained experts would understand their client’s customer’s searching behavior, increase the client’s brand presence on the web and help in increasing their sales and services. They would make their client’s website feature in the first page of search engines such as Google through optimally built SEO plans.
Through a well-built SEO campaign, a business can be sure that they will not only feature in the first page of search engines but their rankings would also improve steadily on the major search engine pages.