After the launch of Google+, Google is trying to connect all its services with Google+ (a social networking service). Google first integrated the Google Plus with Google Analytics and Google Webmaster Tool, now it become a part of Google Adwords too and this new feature is termed as Social Extensions.
According to Google, “With Social Extensions, consumers will be able to see all the recommendations your business has received, whether they are looking at an ad, a search result or your page. This means your +1’s will reach not only the 40+ million users of Google+, but all the people who come to Google every day.”
Link Your Google+ Business Page with AdWords Campaigns
First you need to create a Google plus page and verify it.
Once you get completed with your Google+ page, login to Google Adwords account and click on “Ad extensions”
After clicking on “Ad extensions” you will see “View” drop down menu below.
Now click on “View” to get the drop down list. Here you will find the “Social Extensions”.
Now click on “Social Extensions” and choose “New extension”.
Your action will come up with the following two fields.
1. Select a campaign
2. Enter the URL for your Google+ Page
Here first select a campaign that you want to integrate with Google+ business page. Secondly, enter the Google+ page URL of the selected campaign. Finally SAVE it.
That’s all and you are done!