With the mobile subscriber base growing like weed, websites have started orienting business towards the million users plugged in through their mobile devices. With this, Google has issued warning against websites with bad mobile experience to fix the issues as failure to do so might lead to loss of rank in mobile search results page for Google Search.
According to Google’s Yoshikiyo Kato and Pierre Far, “To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” The duo continued by sharing two common mobile configuration mistakes in their blog post and has suggested solutions to improve smartphone search experience for users. Faulty redirects, where users are redirected to the main webpage rather than a mobile optimized version of the same, and display error of mobile webpages are few of the common mistakes committed, as sorted out in the official blog.
Google has been working hard in improving mobile experience for its users as the company continues to earn large chunk of revenue from its mobility division. According to Google, configuring mobile webpages properly will “improve the mobile web, make your users happy, and allow searchers to experience and experience your content fully.”