Google+ is the intervening connection among all the Google services. This is the statement googe’s Bradley Horowitz described in an interview which was conducted by Wired that looked into some of the frequent and significant queries regarding the Google+ social network. Horowitz too spoke about the strength of social network’s in media sharing and touched on how ads will take part into Plus’s prospect.
In order to describe the plus’s difference from the other Google’s projects Horowitz pointed to plus as an exemplar shift.
“Until now, every single Google property acted like a separate company. […] That was dizzying. But Google+ is Google itself,” he said. “We’re extending [Google+] across all that we do—search, ads, Chrome, Android, Maps, and YouTube—so that each of those services contributes to our understanding of who you are.”
Mr. Horowitz says that Google is not just an a different service but this is a one of the way to all that google is, offer a central organization and purpose for further Google products, and get better the core Google offerings.
Furthermore John Battelle added that “Google+ is the digital mortar between all of Google’s offerings, creating a new sense of what the brand *means*. So what is that meaning? I’d like to venture a guess: one seamless platform for extending and leveraging your life through technology. In short, Google = the operating system of your life.”