Google Inc. (GOOG), the owner of the most famous search engine of the world, seems to sell an analytics service for the online advertisers, in a direct challenge to presenting from International Business Machines Corp. (IBM) and Adobe Systems Inc. (ADBE)
Google Analytics Payment costs $150,000 a twelvemonth and gives exaggerated processing land, phone hold and the ability to evaluate the modify of a new movement within quartet hours of transmitting it online, said Amy Chang, director of set management, in an discourse.
Mountain View, California-based Google is adding new services catering to biggish businesses to change its reliance on online advertising. where a free version of Google’s analytics tool has hundreds of thousands of users, else features in the profitable edition may tempt corporate clients who currently rely on services from IBM and Adobe, Chang said.
“Everyone is struggling to get better ad spend,” Chang said. “Google Analytics allows everyone across the board on a marketing team to be a data-driven marketer.”
For its paid data service we will have a devoted salespeople and support teams google said. The four-hour spin for analysis evaluates with 24 hours for the free version.
“It changes the decision making from days into minutes and that matters to a lot of marketers and a lot of clients,” Chang said.