Google has started sending a new message to the webmasters about the bad links that Google has identified from this Sunday. This is different from the usual warning that Google provides with Yellow “warning icon”.
According to Google, these warnings are meant to inform the webmasters/publishers that there are bad links pointing to the website that Google might now “distrust” but not something “you automatically need to worry about.”
Google Webspam head, Matt Cutts explained this in Google +:
If you received a message yesterday about unnatural links to your site, don’t panic. In the past, these messages were sent when we took action on a site as a whole. Yesterday, we took another step towards more transparency and began sending messages when we distrust some individual links to a site. While it’s possible for this to indicate potential spammy activity by the site, it can also have innocent reasons. For example, we may take this kind of targeted action to distrust hacked links pointing to an innocent site. The innocent site will get the message as we move towards more transparency, but it’s not necessarily something that you automatically need to worry about
You can see the difference on the “Advisory” and “Warning above. The new advisory which doesn’t have a yellow warning icon reassure publishers that they don’t necessarily have to take action (in some cases may be).
Can we Ignore The New Advisories?
May be, according to Matt Cutts, these warnings are meant to inform site owners about distrusted links pointing to their website rather than require site owners to take any particular action. But they still have wording that may cause panic. The new advisory recommends you to remove the unnatural links and submit for a reconsideration in webmaster tool.