Google Search Share inched up, Yahoo and Bing Steady

Google’s (NASDAQ:GOOG) dominant market share for Internet searches in the U.S. inched up, according to comScore thus retained its seemingly locked in 65 percent U.S. search share through May, notching 65.5 percent in May compared to 65.4 percent for April.

According to comScore, the share was unchanged for Microsoft Corp’s. (NASDAQ:MSFT) Bing search engine and Yahoo Inc. (NASDAQ:YHOO) and maintained their exact same search share from April, posting 15.9 percent and 14.1 percent shares, respectively. 

Overall, users made 17 billion shares in May. Google’s sites ranked first with 11.2 billion searches, followed by Yahoo’s 2.7 billion and Microsoft’s 2.4 billion.

ComScore has changed how it reports its search share data after Yahoo’s “contextual searches” skewed results last summer. The group now measures U.S. explicit core searches, which exclude contextual searches that are not intentional by users.

Leave a Comment

Your email address will not be published. Required fields are marked *