The Search Engine market in China has been quite volatile lately with the leading search engine in China, Baidu Search, stumbling in its traffic shares. On the contrary, the search engine jargon, Google, has tumbled down to a record low of 2% traffic share. According to a report, Google’s shedding search market share has brought down the company from fourth place to fifth in March and its traffic share for June has declined by a percentage point from the same month last year.
Google’s falling shares is not a surprise since the company left the Chinese market since 2010. Currently, Qihoo’s search engine occupies 15.26 % of the search traffic share in terms of page views followed by Sogou and Soso Search. Even the leading search engine, Baidu,is facing tough competition from its rivals in the market. Qihoo was launched in August last year and the search engine immediately shot into second place destroying Baidu’s monopoly market strategy. Qihoo plans to draw 20% market share for search engine by the end of this year.
Qihoo Search has posed as one of the first credible threats to search engine majors like Google Search or Baidu Search and despite a huge market share of 69%, Baidu will definitely fight back to regain its lost market share in near feature. Regarding Google, this way the company must be closing its shop in China soon.