At the end of the previous year, we have noticed that Google is now examining the ads related on Knowledge Graph panel. This kind of changes has done in order to help the users to find out the most comprehensive way for their relevant search for which they are looking for on the search result page. If you type a search and instantly a large image box appear on the top of the right side and the information in regards to your search.
Right here below you can see screenshot describing the ads that appear on the knowledge Graph panel for the “Leonardo da Vinci”. In the given below screenshot we have noticed so far, Google play is capable in sort of appreciate the brand name and icon and at the same time imply call to action process.