Google: Don’t help bad sites with your Reputation

Google’s Gary Illyes said on Twitter that one should use the nofollow link attribute when link to bad sites.

At times while covering stories, I have to link to bad sites. In case if the site is really bad, I will use the nofollow tag on those links.

Gary Illyes wrote:

Sometimes makes perfect sense to use nofollow.
Writing about a bad site? Don’t help them with your reputation! Be like Fred, use nofollow!

You can see his tweet below:

The nofollow tag is a way by which publishers can tell search engines not to count some particular links to other pages as “votes” in favor of that content. No follow links get no love from search engines. Theirs is a lonely and sad life. A no follow link is created with the nofollow link HTML tag, which appears like this: <a href=”” rel=”nofollow”>Link Text</a> The nofollow tag is basically a notice for search engines saying “don’t count this.”