Google AMP – Everything You Need to Know


Accelerated Mobile Pages (AMP) is an open-source technology developed by the Google for creating fast-loading mobile web pages. It is designed to allow publishers to easily improve speed for their mobile readership without sacrificing any ad revenue that they may rely upon.


How Does It Work?

AMP is an essential framework for creating mobile web pages and consists of  these three basic parts:

  • AMP HTML: It is a subset of HTML that has some custom tags and properties and many restrictions. If you are familiar with regular HTML, you will not find any difficulty in adapting existing pages to AMP HTML.
  • AMP JS: It is a JavaScript framework for mobile pages and will manage the resource handling and asynchronous loading. Kindly note that third-party JavaScript is not allowed with AMP.
  • AMP CDN: It is an optional Content Delivery Network and will automatically make some performance optimizations by taking your AMP-enabled pages & caching them.


How Will You Use It For Your Site?

To do this, you will have to maintain at least two versions of any article page: The original version and the AMP version.

You will not be able to have lead forms, on-page comments and some other elements since AMP doesn’t permit things such as form elements and third-party JavaScript.

To accommodate the restrictions you may have to rewrite your site template.

You must have to modify the original version of your article page if you want Google to detect it. It is necessary to include the following tag in your original article for AMP pages:

<link rel=”amphtml” href=””>

Monetizing With Ads In AMP

The goal of the AMP Project is to make sure that effective ad monetization takes place on the mobile web while approving a user-centric approach. The objective here is to provide support for a comprehensive range of ad formats, ad networks and technologies in Accelerated Mobile Pages.

Analytics In AMP

AMP offers the capability to integrate Google Analytics, Adobe Analytics, comScore, and much more. So you’ll be able to track all of the usual metrics you need to pull respective to the analytics platform of your choosing.

How Will AMP Look Like On Google?

Navigate to on your mobile phone to see what an AMP feature would look like in the SERP.

AMP In WordPress

To implement AMP on a WordPress website, an official plugin is being developed by the WordPress, and is frequently being updated on GitHub.