Google Adds New Display Interface Within AdWords Platform


Google has made some changes to the adwords platform to make it easier to buy and track display advertising on its network. The new interface will roll our gradually in the next few weeks. There is a new Display tab that offer advertisers bid, target and optimize display campaigns.

According to Google:

"AdWords was initially built for search advertising, and display capabilities were built on top of that platform. Display evolved with a whole range of formats available, including rich media, video and mobile, and also a number of ways of choosing where your ads will show. But the interface hadn’t changed," says Brad Bender, director of product management for display at Google. "For a while, we’ve been talking about making display buying much easier. We’ve revamped AdWords to make that possible."

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