Similar to other off page techniques press release distribution in do follow websites is one of the verified approach for SEO.
What Press release (media release or news release) can do?
- Acquire media coverage for the website and company.
- Peoples will get updated regarding your company.
- Can create quality back links for the website. Thus, boost your ranking in SERP’s as page rank and anchor text value passes to the website if back link is dofollow.
- Press release can come up in Google News and Yahoo News for your keywords search even if website is not ranking in organic results.
- Help in generating traffic to your website.
Things to be kept in mind while writing the press release:
- Optimized the headline properly i.e. should be relevant to the news or information.
- Summary should be descriptive.
- Avoid grammatical mistakes.
- Text formatting must be attractive.
- Avoid too much use of jargon keywords and adjectives.
- Write only necessary content in the body don’t stuff it with keywords.
- Add company information appropriately.
- Don’t forget including company contact information.
Press Release distribution can be beneficial if done in regular basis. There are copious numbers of paid and free press release distribution websites can be found online. I have compiled the list of some of the best and free Press Release websites available with their Google page rank and Alexa traffic rank.
Google Page Rank
Alexa Traffic Rank
Note: Write Press Release keeping people in mind not search engines as search engine consider the press release only when it is has already been sent to other distribution points. And Press Release should be submitted timely according to the news date.