Google recently announces a latest ad tracking metric which will enable users to track calls or the click to calls triggered from the mobile landing pages. This newly launched metric is simply revolutionized and fully integrated in to your AdWords campaign and it provides you just a bit more valuable info for your advertiser efforts.
Google said: You’ll now be able to attribute clicks on your phone number or ‘call’ button back to the AdWords campaign, ad group, ad or keyword that brought a customer in. As this is a new tracking metric, there won’t be new charges or changes to CPCs. We hope that this new metric will give advertisers and agencies new, richer information on the value and returns from their mobile advertising.
To set up a call tracking, Visit at adwords.google.com for the technical guidelines
Forum has been discussed at Search Engine Watch Forums