Footer Links – Sitewide – Bad for SEO? Some important tips

Yes, it is. With the recent Google update, its 100{9e4d90363301d728e593e350f1fca4618c445eae51a043106bb72ce067a31bb8} clear that Google is ignoring and in some cases penalizing websites with same anchor text site-wide footer links like

web design by – …

According to Matt Cutts:

“We’ve done a good job of ignoring boilerplate, site wide links. In the last few months, we’ve been trying to make the point that not only is link buying like that not doing any good, we’re turning the dial up to let people know that certain link spam techniques are a waste of money.”


Now if you play smart then you can take advantage of footer links as well. Below are the things you need to take care of:


  1. Relevancy.
  2. Not All links pointing to the homepage.
  3. Changes in anchor texts
  4. Build nofollow links as well


You can better create anchor text similar to the website business for example if you are putting a footer link on a education website you can say:

Education Website Web Design

This will work much better than having same anchor text to all websites. Good luck.. 🙂

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