On Nov 23rd 2011 I got a no-reply email from the Google analytics team with a following title “Your Google Analytics account is being updated”.
The main focus of the email is to update analytic users that their analytics account will be soon activated with the new version of Google Analytics and describing the new included features like:
1. Real-Time reporting
2. Multi-Channel Funnels
3. Mobile Reporting
4. Flow Visualization
Below is the COPY of email.
Dear Google Analytics user,
We’re excited to share that the new version of Google Analytics will soon be activated in your account. In addition to a redesigned interface that makes it even easier to explore your data, you’ll also notice some significant new features. Here are a few of our favorites.
Real-Time reporting shows you what’s happening on your site – right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.
See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.
More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.
Over the next few weeks as we make Google Analytics v5 the default for all users, we are simultaneously rolling out the report email scheduler and PDF export.
Need to check something in the old version?
Want help adjusting to the new version?
To stay up to date on new features, make sure you opt-in to receive Newsletters in your Google Analytics account settings. We’re excited to bring you this new, state-of-the-art Google Analytics.
© 2011 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043
Let see how much these new features helps in analyzing the website performance and data.