Google Adwords

Google Display Network to Soon Display Ads With No Targeting Method selected

Google recently announced some changes regarding its Display Network starting on January 18, 2017. From January 18, Ads and/or Ad groups with no targeting method chosen will be displayed all the way through the entire Google Display Network (GDN). At present, ad groups with no targeting in place do not get served at all. If

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AdWords Editor update: Convert text ads to responsive ads

The latest version of AdWords Editor adds support for several new features like bulk creation of responsive ads from text ads and also includes additional support for Gmail and YouTube ads. Responsive ads included in native ad inventory on mobile, runs on the Google Display Network and can dynamically adjust to fit available ad space.

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88% of mobile search ad clicks are incremental to organic clicks: Google

Google has released a report on mobile research study and has concluded that 88% of ad clicks made from mobile search are incremental to organic clicks. Thus running mobile ads in Adwords is no longer a fret business as the paid clicks are not replaced by organic clicks when search ads are paused. The study

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Google silently introduces new feature, ‘Offer Extension’ now available to general public

Google has launched a new feature which is going to be a helping hand for marketers and advertisers to entice customers with value specific deals via Google Search called Offer Extension. Not a hard nut to crack but it is just a filter or catalyst which will integrate deals with search thus helping in attaching

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Grants for Non-profit organization from Google Adwords

A good news for non-profit making organizations and NGOs as Google is offering a hefty advertising credit to such organizations subjected that they should comply Google’s minimum requirement for specific countries. As for now, Google is offering $10,000 per month in free advertising credit. While doing so, the organizations must meet a few pre specified

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Google eyeing big from mobile ads, forecasts $8.9 billion this time

With high rise in mobility device users and sales of Android devices reaching sky high, Google has gone monopolistic in the world of mobile ads. It is predicted that Google will sell more mobile advertisements than its arch rivals combined, yes that’s true, greater than the combined revenue of all its rivals for the second

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