Google Ads

Tracking of ads to go stricter, Google considering massive change

Google is reportedly working on a major change in its online tracking of advertisements that might jolt up the entire digital advertising company which carries a massive $120 billion in head. According to the report, the tech giant is developing an anonymous identifier for tracking advertising which might replace the existing third party cookies which

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Google to show ads on Google Maps app, might be helpful or pesky the other way around

Search engine giant, Google, has announced that it has added an ad-feature to its mapping service, Google Maps. The result is that users will be able to see ads on maps when a search is performed for any places in Google Maps. Although the feature is implemented on its mobile apps, but the company hopes

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Modifying AdSense code no longer available on Google pages, site users worried

Google has finally cleared that it will bar users from editing AdSense code on Google sites. This means that site users will be able to continue with the existing ads in those webpages as well as generate revenue, however, they can no longer modify the code. Although there was a speculation that it will bring

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Now access to your AdSense account with your smartphone

Google has launched a new AdSense app recently in Android and iOS platform. Google has stated that the new app for AdSense will provide users with an easy way to access key data from their AdSense account. The apps are already published in play store for Android and iTunes for Apple devices. Site users will

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AdWords Quality Score Reporting gets changed, Google enhances your ad presence

Google recently announced that it has tweaked its adwords Quality Score Report with a the changes being made so that it reflects all factors more closely that influence visibility and expected performance of ads. The tech giant has expressed that the change will make it easier for advertisers to take specific actions to improvise their

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Killer Google to diminish 3 Ad tools, adds functionality to Display Planner

Google has announced that it will compile its Contextual Targeting Tool, Placement Tool and Google Ad Planner into its new platform named Google Display Planner. Launched back in April, the new platform is Google’s research and planning tool for Ads. Google has stated the defunct tools will be kept as Google’s standalone products in future.

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Google launches a new benchmark feature for Adsense, christianize it as Publisher Scorecard

Google has formally launched a benchmarking feature for AdSense called the Publisher Scorecard.The new functionality is going to provide users with a summary of performance about the content , ad settings and pages of the website as compared to other AdSense Publishers. Google’s AdSense product manager, Nick Radicevic, has stated that "It’s organized into different

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Bing Ads launched in Australia and New Zealand

Microsoft has announced the commencement of Bing ads in Australia and New Zealand recently. Bing ads formerly known as Microsoft adCenter is a service from Microsoft’s stable that provides pay per click advertising on both Bing as well as Yahoo search engines. Bing Search has been a grand success for Microsoft and according to the

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88% of mobile search ad clicks are incremental to organic clicks: Google

Google has released a report on mobile research study and has concluded that 88% of ad clicks made from mobile search are incremental to organic clicks. Thus running mobile ads in Adwords is no longer a fret business as the paid clicks are not replaced by organic clicks when search ads are paused. The study

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Google’s shares continue to fall flat, Motorola considered to be one of the concerns

Bad news for Google as the search engine giant’s shares have plunged by more than 5 percent in the second quarter as a result of a decline in its revenue. According to a report, Google’s quarter results fell short of Wall Street’s estimates with a weakening ad price as well a big gap from the

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