Adwords

Google Adwords: Launching Automated Call Extensions in Mobile ads on 6 Feb

Google has started alerting some advertisers regarding how phone numbers display in ads that call extensions will begin generating automatically as of 6th February, 2017. The notice regarding this emailed to advertisers started going out on yesterday evening. Below is the copy of full email. In case if advertisers do not want to pay for calls

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AdWords Quality Score Reporting gets changed, Google enhances your ad presence

Google recently announced that it has tweaked its adwords Quality Score Report with a the changes being made so that it reflects all factors more closely that influence visibility and expected performance of ads. The tech giant has expressed that the change will make it easier for advertisers to take specific actions to improvise their

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Killer Google to diminish 3 Ad tools, adds functionality to Display Planner

Google has announced that it will compile its Contextual Targeting Tool, Placement Tool and Google Ad Planner into its new platform named Google Display Planner. Launched back in April, the new platform is Google’s research and planning tool for Ads. Google has stated the defunct tools will be kept as Google’s standalone products in future.

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88% of mobile search ad clicks are incremental to organic clicks: Google

Google has released a report on mobile research study and has concluded that 88% of ad clicks made from mobile search are incremental to organic clicks. Thus running mobile ads in Adwords is no longer a fret business as the paid clicks are not replaced by organic clicks when search ads are paused. The study

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Google silently introduces new feature, ‘Offer Extension’ now available to general public

Google has launched a new feature which is going to be a helping hand for marketers and advertisers to entice customers with value specific deals via Google Search called Offer Extension. Not a hard nut to crack but it is just a filter or catalyst which will integrate deals with search thus helping in attaching

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Grants for Non-profit organization from Google Adwords

A good news for non-profit making organizations and NGOs as Google is offering a hefty advertising credit to such organizations subjected that they should comply Google’s minimum requirement for specific countries. As for now, Google is offering $10,000 per month in free advertising credit. While doing so, the organizations must meet a few pre specified

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Google Adds New Display Interface Within AdWords Platform

Google has made some changes to the adwords platform to make it easier to buy and track display advertising on its network. The new interface will roll our gradually in the next few weeks. There is a new Display tab that offer advertisers bid, target and optimize display campaigns. According to Google: "AdWords was initially

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How To Connect Google+ Page With AdWords Campaigns – Social Extensions

After the launch of Google+, Google is trying to connect all its services with Google+ (a social networking service). Google first integrated the Google Plus with Google Analytics and Google Webmaster Tool, now it become a part of Google Adwords too and this new feature is termed as Social Extensions. According to Google, “With Social

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