With a strong notion coming from people as well as governments to curb child abuse and pornography online, Microsoft has come up with a first-of-its-kind technology for its search engine, Bing. The search engine has become the first to introduce a pop-up warning to users in UK who searches for images of child abuse online.
The Prime Minister of UK, David Cameron, recently urged top notch companies like Yahoo, Google and Microsoft to flush out child abuse content from the world wide web. Recently, Google had also undertaken steps to filter out content of child abuse including images. Microsoft has stated that the pop-up notification will intimate users that the content is illegal and will also provide details of a counseling service. The pop up will be triggered when users try to surf blacklisted content defined by the Child Exploitation and Online Protection Centre. Google, although, is not planning to employ pop ups and will continue with reporting the same. Although, the initial implementation will be effective to users in the UK only but Bing will bring out the changes globally in times to come.Microsoft stated that the notification system is aimed to “to stop those who may be drifting towards trying to find illegal child abuse content on the web via search engines".
The latest development from Bing will definitely help a lot in curbing child abuse online although it will be interesting to see what the other big houses like Yahoo will implement in their search engines.