Though there is still no confirmation whether Bing will be the default search engine for iPhone, here we have one update right from the official Bing Community.
Presently information for searchers is retained for 18 months before being deleted. Microsoft is working at reducing it to 6 months.
Yahoo’s current IP address retention is three months, while Microsoft and Google are now holding onto IP info for six and nine months, respectively.
Search engine providers typically explain that the data needs to be retained to improve their search services.
“Data from our search queries represents a crucial arm in our battle to protect the security of our services against hacks and fraud,” stated by Peter Fleischer, global privacy counsel at Google.
“It also represents a critical element allowing us to help users by innovating and improving the quality of our searches.”
However, Google’s concern over Internet privacy generally seemed in question after Google’s CEO Eric Schmidt stated in December that “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.”
On the security and quality of service matter, Microsoft promises that the users of Bing can now have the best of both stuffs. Cullen noted that his company’s policy change “enables us to improve the quality of our results, protect against fraud and maintain a secure and viable business.”
Microsoft’s new search policy will take shape over the next 12 to 18 months.