In its effort to draw users, Microsoft has been playing hard in promoting its Search Engine, Bing Search. Recently, the tech giant launched a customized version of Bing Search for schools. Although Microsoft plans to roll out the same later this year, administrators will be able to enable an ad-free Bing Search in Safe Search mode for filtering adult content.
Google had earlier launched a similar service for schools where in the search engine giant had opted to block Youtube services by redirecting to Youtube EDU, a sectioned off content category featuring organizations like TED, Smithsonians, etc. Microsoft has stated that it will announce more details on the “Bing for schools” program later this year although the changes are basic. Microsoft also plans to tweak its home screen image, augmented with simple questions.
Bing Search, with a market share of 17% in April, has been fighting hard in biting away Google’s massive market share of 67% and the tweaking done has not been that bad so far.