Bing Ads: Now automatically import with Google Adwords


Bing Ads announced a new feature which allows a user to automatically import his/her Google AdWords data into Bing Ads campaigns. The new feature is known as “automatic imports” and is mainly a one way sync from Google AdWords to your Bing Ads campaigns.

Bing wrote:

With this new feature, we’re giving you the ability to set your campaigns from Google AdWords to automatically sync with Bing Ads. No more having to manually update the changes made in AdWords. Automated Imports lets you stay on top of all your campaigns across both platforms more efficiently.

Below is how you can schedule your automatic reports:

Sign in to your Google AdWords account, select/choose the campaigns you want to import, and in the Import Options section, make any required adjustments you want to. You will see the options such as import now, once at a later date and time, or on a recurring basis: Daily, Weekly, or Monthly at the end of the process. So when you are ready “click on schedule,” after that you’ll see the Import Summary which confirms that your import has been scheduled, when it will run and how often it will sync. From now onwards, you can pause or edit currently scheduled imports and also review any of them that have run in the past 90 days. In case if there are some errors, you will be able to download an error file to review them and also can take appropriate action.