Finally Apple has ditched its prime rival, Google, from its newly launched OS for mobile devices. In its 2013 version of developers’ conference held at San Francisco, Apple announced Bing Search as the default source for searches spoken into the Siri voice assistant for iPhones and iPads , replacing the long saga of Google search. This signifies that the next version of iOS for mobile devices from Apple will have Bing Search as the default search engine for voice assistant, Siri which is quite a famous app among apple users.
The inclusion of Bing Search came as a boost to Microsoft’s much sought after search engine on which the company has been betting big since its inception in 2009. Although Bing Search has been a successful venture for Microsoft, yet it has been lagging behind search engine jargon, Google with a market share of mere 17.3% in April. Google had a massive market share of 66.5% in the same time.
Although Bing Search has been introduced in Siri, Google Search remains to be the default search engine for web app by Apple, Safari, company sources added. A Microsoft spokesman revealed that users can still opt for Google search results, if they specifically ask Siri to make a Google search for keywords.
As for Apple, it has been trying hard to shove off Google from its road map and this might be a part of the Cupertino based trillion dollar company’s strategy to become less reliant on services from its arch rival. Although reports arose that Yahoo has been pushing hard to support Apple in its search services lately, but the company’s search partnership with Bing might have got in the way of those efforts.
Source : Bing