Search Engine Optimization (SEO) is well defined as the activity of optimizing Web pages in order to make them more search engine-friendly, hence escalating high on the position ladder in search results. It is the process of improving the volume of traffic to a web site from search engine via algorithmic search for targeted keywords. It is the more technical part of Web marketing and requires technical knowledge – some basic HTML programming skills. SEO involves a site’s coding, presentation, structure and in the same time, fixing problems that could prevent search engine indexing programs from fully spidering a site.
Basically the idea behind the SEO techniques is to get top placement because the site is relevant to a particular search term. But search engine positioning is also a powerful marketing
tool for today’s web-based companies. They can market through their websites without making house calls. Studies have revealed that it outperforms banner ads and e-mail marketing campaigns by producing more purchases, newsletter subscription and software downloads.
One of the basic truths about SEO is that there is no definite guideline which contains in itself the entirety of guaranteeing top ratings in the search engine. But undermining the basic rules will definitely pull ratings down. The journey to reach the zenith on the search result pages is not easy because different search engines value different aspects to rate a site high. For example: “age” of a site highly matters for Google but Msn and Yahoo pay no heed to age.
As far as time is concerned, SEO is a job at finger click for an ace of rare-keywords. Otherwise it actually needs devotion and a lot of patience for one to grab the top placements. Special attention needs to be paid in adhering to the set guidelines meant for each search engine. The basic knowledge of the working of SEO and the various items endorsed by the various engines are of utmost importance.