Google recently announced that it has tweaked its adwords Quality Score Report with a the changes being made so that it reflects all factors more closely that influence visibility and expected performance of ads. The tech giant has expressed that the change will make it easier for advertisers to take specific actions to improvise their ads and recognize if the changes are being made correctly.
Google Adwords product manager, Jen Huang, explains about the new changes as “Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected click through rate, ad relevance, and landing page experience.” He also added that the tweak is only a change to how a keyword’s 1-10 Quality Score is reported. “It does not change how Quality Score is calculated in real-time for each auction, and thus won’t have any direct effect on your ad performance. So unless you have automated rules tied directly to your reported 1-10 Quality Score, your ads should continue to behave as they did before.”
Google has stated that the changes will start rolling out in the next few days and it is expected to reach all advertisers soon.