Mesh linking is used when all pages are considered equally important (to theme, topic, and keywords). This is the simplest linking method in that each page on the site links to every other page on the site. Most sites use mesh linking by default without thinking about it by virtue of having the same menu …
SEO Tips: Website internal linking methods – Mesh Linking Read More »
Hierarchical linking Hierarchical linking technique is used where one or more pages on your site (such as the home page) are considered more important than other pages. Website’s important pages are linked to from all other pages in the site, but not all pages cross-link between each other. This concentrates Google Page Rank on …
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Google ignores the following elements on your web pages. Due to their abuse and misuse, META tags are a thing of the past with Google! • Information in the <META name= “Keywords”> tag • Information in all other META tags (see META “Description” tag caveat) • Information within the <!—Comments –> tag • Information …
SEO Tips: What Web Pages Elements Google Ignores Read More »
Besides the title of a page, Google places special importance on the use of keywords in the text of links. This means you need to structure your links correctly. Ideally, you should only use text links on your site as opposed to graphical “button”links. Google looks for keywords contained in link anchor text – …
Also known as Latent Semantic Analysis (LSA), this technology allows Google to analyze and quantify related keywords within the larger set of content on a webpage. Think word synonyms, different word endings, etc. Lots has been speculated about the extent that latent semantic indexing influences ranking. It is a complex technology, particularly in how …
Google uses word stemming. Word stemming allows all forms of the word – singular, plural, verb form as well as similar words and synonyms to be returned for a given search query. This can work both for and against a site depending on which form of a word a page is primarily optimized for. So …
Google does factor a little to the META tag text in ranking a page, so you should definitely put attention to fill in this META tag on your web pages: <meta name="Description" content="Your best sales pitch here" /> Google uses the first 160 characters or so (about 25 words) of your META "Description" …
SEO Tips: Writing SEO Friendly Meta Description Tag Text Read More »
You have undoubtedly seen any number of spammy looking titles that are“optimized” in the hopes of getting better rankings. Keyword after keyword stuffed in the TITLE, separated (or not) by commas. Realize that your page title acts like a billboard and is what people click on in a search results page. So you should …
SEO Tips: Writing SEO Friendly Compelling Title Tag Text Read More »
There is one place on a web page where your keywords MUST be present, and that is in the page title, which is everything between the <TITLE> tags in the <HEAD> section of a page. The page title (not to be confused with the heading for a page) is what is displayed in the title …
Don’t try to use all of your keywords on the home page – rather focus only on your Primary Keyword Phrase and your best Secondary Keyword. Use your product or service pages to focus on the more specific keyword. You will likely want to use the plural form of your keywords. However, you …
