Google Analytics
Google Analytics is the Leading Statistical and Action Oriented Marketing Visitor Tracking Software.
Online content is rapidly becoming the pre-eminent way to reach out to potential customers and to endorse ties with existing ones. The ability to see how people reach and use your website can be key in making your business decisions.
Google Analytics (GA) previously known as Urchin, is a free analytics service offered by Google to help determine website traffic at a level that is not currently found in any standard website analytics program.
It is considered one of the most accurate statistical packages available because execution involves placing a small piece of java script on every page of a website. Once accurately installed the system uses this piece of code to measure many things such as:
- Which page are getting high page views
- What are your traffic sources (search engines, reffering sites, direct hits etc)
- Where people are coming to your site from
- Which is your TOP landing page
- What's the bounce rate of your website
- Plus much more and FREE!
It is a great solution for Enterprises looking to adopt a more rewarding approach. It’s free, easy to use and has great features. As long as you take care with the implementation, it can be the perfect analytics package for you.
Google Analytics Services
1. Website Statistics
Track visits around your site and receive basic metrics and information about how people are using your site.
- Most Popular Content and Landing pages
- Top Referrers and Keywords
- Geographic Information about your site audience
- New and returning visitors
Suitable for: Low Traffic Sites, Outreach Sites, Minimum Content Sites etc
2. Advanced Analytics
- Path Analysis
- Raise your Customer Satisfaction Levels by looking at how people are moving around your site
- This will also allow you to target more relevant products and solutions to your customer segments
- Goal Settings
- Identify Success points – e.g. Sales Driven Goals, Customer Driven Goals etc
- Benchmark your site: Allows you to know where the site is failing or succeeding and head off trouble before it strikes – e.g. Keeping a close eye on customer support and help metrics
- Funnel Analysis
- Anytime you have your customers engage in a step wise procedure, you will find that people drop off at each step
- It is your job to make it easier for the customer to accomplish what they set to do
- And we can help: Analyse, Experiment and reap the rewards of increased customer turnover
- Ad Campaigns
- Integrate Site Analytics data with Online Adwords/banner data
- Go beyond CPC to discover the true worth of each potential customer sent your way
- We are vendor neutral, not restricted to just one online Ad platform
- Whether you are advertising with Google, Yahoo, Bing etc we will deliver the Competitive Analysis that you require
Suitable for: Sites with a lot of traffic, diverse referrers and keywords and registration paths.
3. Customization
- Flash Tracking
- Normal Site tracking methods ignore the presence of Flash
- We can help you tag your flash pages so that important functionalities are being tracked
- Top Referrers and Keywords
- Sometime the data to be gathered is dynamic, it changes depending on the situation
- We can work with your Web Development team to ensure your reporting requirements are met regardless of the constraints
4. Optimization Testing
Testing is the core vein of running a successful customer website. Without experimentation there is no way to tell.
- A/B Testing
- Testing variations of a page
- Especially helpful when comparing overall design or single elements
- Multivariate Testing
- A/B Testing while useful, has its limitations
- MVT testing involves testing combinations of multiple elements
- Dramatic results can be obtained by varying the copy, design, images and other factors online
- MVT will give you the winning combination you need to stay ahead of the pack
Call Gabblet today at 646-736-1319 or Contact us for your custom proposal.